In 2022, the British Business Bank launched a new campaign to raise awareness and increase levels of engagement on climate action among SMEs. Ahead of the campaign’s launch, the British Business Bank talked to SME owners and sent out a survey to SMEs to find out how owners react to different sustainability messages and ways of framing the issue. In this webinar, we discuss with Hugh Taylor and Martina Tortis how communication campaigns can be designed to raise awareness and spark action among SMEs.
Contact person for queries: Karin Bachinger (k.bachinger@kmuforschung.ac.at)
